Topping the charts in attendance with over 7,000 attendees from different industries across the world, Adobe Summit 2015 was a success, to say the least. Thank you to our partners at Adobe for hosting this spectacular week full of innovation, inspiration and interaction, which they summed up in this must-see 99 second video:
Now let’s recap!
1. New Releases:
Adobe Primetime and Adobe Audience Manager were revealed to the crowd on Day 1, as the newest additions to the growing marketing cloud. The reality of this cloud-based marketing solution is growing, and it’s growing fast. Primetime allows companies to reach their customers through ‘primetime’ television advertising with the most relevant, timely messages when integrated with Adobe Audience Manager. Audience Manager is a robust audience segmentation tool that provides a centralized data platform to aggregate audience profiles from various sources. This allows marketers to target audiences with relevant messages across marketing channels. Visit Adobe Marketing Cloud to learn more about each of their customer-reaching solutions.
2. Industry Trends:
Attendees were surrounded by the concept of Millennial Marketers and Marketing Beyond Marketing at Summit this year. The idea behind this ‘agile’ marketer is not based on age, but rather the ‘mindset’ or behavior of this generational outbreak in marketing. Companies today are growing and thriving off Millennial Marketers. These so-called future Marketers are focused on “in the moment” marketing, don’t tolerate inefficiencies, and are fluent in the digital world. They are the key drivers behind marketing’s movement beyond marketing. At Summit, a panel session was held to discuss this topic and was captured by #GetRealChat on twitter with social media experts. You can relive the conversation and learn more on how the Millennial Marketer is evolving.
3. Summit Extras:
Props to our partners at Adobe, who host the Summit conference each year. The focus on interaction with peers, colleagues, partners, industry experts, and keynote speakers, was clearly evident. Attending the conference is a networking opportunity in itself, but Adobe took it to the next level this year with the Summit Bash, Depot After Dark, Birds of a Feather lunch, and Community Pavilion.
“The Summit is always an exciting time for us. New ideas, new products and meeting great partners at this event year after year has really enhanced our relationships in the field with Precision Dialogue. Our friendship and trust has accelerated our business relationships with our clients and enabled our team’s tremendous success. I am looking forward to another successful year in 2015!” – Phil Gerolstein, Enterprise Account Manager, Adobe
We can hardly wait to see what Summit ‘16 has in store!