Google Glass and What it Means to Marketers

July 8th, 2013 by Rachel DeAngelis Leave a reply »

We’ve all had dreams of living in the Jetson’s world, flying cars, robot maids and highly advanced technologies; and now thanks to Google, we are all one step closer! Google Glass has taken everything we love about our smart phones (GPS tracking, taking/sharing photos to our social networks and quick accessibility to the internet) and moved it from our fingertips straight into our line of vision.

If you haven’t heard already, the latest in Google technology, Google Glass is a wearable computer device, that looks and feels like eyeglass frames, with a camera, microphone and bone-conduction speakers that send sound waves directly through your skull from behind your ear. Displaying images right in front of you with voice activated commands, for example “Glass take a video” and video recording will begin.

GoogleGlassWhat will this new and exhilarating advancement in technology mean for marketing professionals?

Google Glass is changing how we present products. For one thing, Google Glass isn’t allowing advertising on the apps, nor are developers allowed to charge for apps on the device. According to Sarah Rotman Epps, senior analyst at Forrester, this will cause a movement away from advertisement marketing to more customer engagement or relationship marketing approach. The Google Glass will allow for large amounts of data to be collected, thousands of data points per minutes, per person. The amount of insight information is endless. Location-enabled marketing that has already been developed will allow for a more in-depth perception, into the consumers mind.

Talk about getting your information, right in front of your customers view point. You essentially can’t miss the information.

It’s changing the way consumers are finding products. Google Glass Search is different from the search we’re used to now, its voice activated only, Glass is heavily based on location and long content is out! Optimization will have to be altered. How one types something and the way it is naturally spoken, are two different things that need to be taken into consideration when creating AdWords and SEO. Google has created a trifecta of devices to work with each other seamlessly, Google Plus, Google Now and Google Glass. All three of these applications will work simultaneously alongside each other to produce greater search results.

Day-to-day business operations will change. Using Google Hangout, the entire company is able to be a part of meetings, while still being miles apart from each other. This will allow for more attendance at meetings and even tradeshows, better sharing and more interactions.

It’s a new and exciting challenge that will keep us on our toes. Thinking of new ways to engage our customers, to block out the clutter and let them see what we have to offer.

How do you think consumers will use Google Glass? See how others are already using it by following the conversation on Google’s Project Glass page.


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